Let our expert team guide you to their favourite European cities – plus a few secret spots only insiders know about
Europe offers an incredible variety of destinations, each with its own unique charm, rich history and modern flair. From Mediterranean beauty to the crisp Arctic air, these cities bring together diverse cultures, lifestyles and experiences. Our global sales team lives in different parts of Europe and shares their favourite cities across Europe, each with something special to offer.
Barcelona: A Mediterranean gem
“Born in Barcelona, I can say that this city perfectly embodies the spirit of the Mediterranean. Barcelona has everything a traveller could desire. A gothic old town surrounds the majestic Cathedral, while the influence of modernism is evident in landmarks like the Sagrada Família, still under construction after over a century. For those seeking relaxation, the city's beautiful beaches are always welcoming, with crystal-clear waters perfect for a swim year-round.
Cultural lovers can explore the Picasso Museum, one of the city's top attractions, while those keen on food should not miss the bustling food markets like Boqueria and Santa Caterina. Whether it's tapas, paella or an afternoon in one of the many delightful local restaurants, Barcelona's gastronomic scene is sure to leave a lasting impression. A stroll along the famous La Rambla street is a must, offering a mix of local culture and lively atmosphere.”
– Javier Roig Sanchez, General Manager, the USA
Düsseldorf: Art, fashion and a joyful spirit
“Düsseldorf, a lively city located along the Rhine River, is a destination for art lovers, shoppers and foodies alike. The Königsallee, a grand boulevard, is a must-visit for fashion enthusiasts, while the old town is a charming area filled with cosy pubs. Strolling along the riverbank or soaking in the vibrant atmosphere of the city’s nightlife are experiences you won’t forget.
While Düsseldorf may not have a long list of historical landmarks, its true essence is captured in its lifestyle. The city's motto, "Spass an der Freud," or "joy in fun," is reflected in its lively celebrations and warm-hearted spirit. Whether you're enjoying a drink with a view or exploring the quirky humour of the locals, Düsseldorf will offer a memorable experience. With Finnair offering two daily flights to Düsseldorf, it's never been easier to discover this vibrant city.”
– Jan Pellinen, Regional Manager
Manchester: A Northern powerhouse
“Manchester, a city known for its football legacy and its pivotal role in the Industrial Revolution, is more than just its famous football teams. The city's centre is easily accessible and offers a range of activities, from tasting excellent Chinese food in Chinatown to enjoying panoramic views at rooftop bars like 20 Stories and Cloud 23.
If you're keen on history and culture, the Imperial War Museum North at Salford Quays is a must-see, along with the lively atmosphere at The Lowry theatre. For those who aren't as passionate about football (though choosing between Manchester City or Manchester United is an essential debate), the city is also a hub for top concerts and comedy shows. Manchester is a city that seamlessly blends industrial heritage with modern flair, making it a fascinating place to explore.”
– Anssi Partanen, Market Director, Europe
Vilnius: A green and compact capital city
“Vilnius, Lithuania's capital, may not be as widely known as its Baltic neighbours Tallinn and Riga, but it is an undiscovered gem with a unique charm. Named the European Green Capital for 2025, Vilnius offers a combination of history, culture and natural beauty that makes it a perfect city break for any traveller.
The city's Michelin-starred restaurants are a testament to its thriving culinary scene, while events like the Pink Soup Festival and Gastronomic Week celebrate the local food culture. For those seeking adventure, Vilnius offers a range of unique activities, from walking the edge of the Vilnius TV tower to taking a hot-air balloon ride over the city, as Vilnius is one of the few European capitals where this is allowed. ”
– Arunas Skuja, Market Director, Europe
Tromsø: The Arctic adventure
“Known as the capital of the Arctic, Tromsø in Norway is an extraordinary destination for those seeking adventure in both summer and winter. From the mesmerising northern lights to whale watching and reindeer sledding, Tromsø offers some of the most unique natural experiences in the world.
The Sami culture, with its traditions of reindeer herding, adds to the authenticity of the experience. Tromsø is also one of the best places to experience the midnight sun in the summer, offering 24-hour daylight in the Arctic. The city’s vibrant restaurant scene, featuring fresh, locally sourced seafood, is a delight for food lovers. For outdoor enthusiasts, the bay area of Telegrafbukta provides the perfect spot for a peaceful escape in nature. Tromsø is a must-see destination for those seeking unforgettable landscapes and unique experiences.”
– Lina Blom, Regional Manager, Scandinavia
Warsaw: A city of rich history with modern vibes
“Warsaw is a fascinating blend of old-world charm and modern vitality. The city's downtown area is home to both communist-era buildings like the Palace of Culture and Science and vibrant shopping districts. A short walk takes you to the Old City, where you can immerse yourself in the history of Warsaw before World War II.
With 60 museums to choose from, including the Museum of the History of Polish Jews and the Warsaw Rising Museum, Warsaw is a paradise for history lovers. The city is also rich in parks, offering peaceful green spaces perfect for a relaxing stroll. For foodies, Warsaw is a dream, offering everything from traditional Polish dishes like dumplings and stews to international flavours at trendy food courts like Hala Koszyki and Norblin Factory. If you're a fan of nightlife, Warsaw has a thriving scene with something for every taste, from lively bars to dance clubs.”
– Adam Marciniec, Regional Manager