Must-see Moomin attractions in Finland

Your Moomin experience begins at Finnair’s home base: Helsinki Airport

Non-Schengen international travellers can pass by gate 40 to pick up some storybook-inspired treats from the Moomin Coffee café. Try Moominmamma's sweet pancakes or treat yourself or your kids with ice cream. The area is spacious with an airside view.

There are also Moomin shops at Helsinki Airport, both in the Schengen and non-Schengen sides of the airport, near Gate 40 and Gate area 21–22. You can find soft toys, mugs, books and more perfect last-minute gifts.

Once you’re in Helsinki city, there are several Moomin stores to choose from. The Moomin Shop Lasipalatsi on Mannerheimintie, the city’s main street, is designed in the colours of the first Moomin book: The Moomins and the Great Flood.

The flagship Moomin store in Finland with the largest selection of Moomin products in the world – Moomin Shop Esplanadi – opened in November 2023. The interior of the store is inspired by Tove Jansson's classic Moominsummer Madness, which takes you on an adventure the moment you step into the store.

Theme parks and playgrounds

For the ultimate Moomin experience, summer travellers can visit Moominworld in Naantali near Turku on Finland’s southwest coast. Just pick up your magic bracelet at the entrance and start exploring the attractions!

The park is about 180 kilometres from Helsinki, but just 16 kilometres from the city of Turku. You can book your trip all the way to Turku, or explore Helsinki first and then reach Turku easily by train or bus from the capital. From there you can even take a boat to Moominworld.

For travellers who also want to see eastern Finland, there’s a Moomin Ice Cave in Leppävirta near Kuopio. Finnair flies from Helsinki to Kuopio two to four times daily. The summer of 2025 marks the seventh time a team of ice sculptors from Finland and abroad have carved out Moomin characters and other formations in an underground ski tunnel.

Travellers with kids will want to head eastward from Helsinki to the coastal city of Kotka. Here you can visit the Moomin-themed playground with its seven-metre-high Moominhouse. Kids can climb from Moominmamma's kitchen on the ground floor through various themed levels to reach the Moomintroll room at the top. A slide takes them back down to the park.

Moomin museum and exhibition

The world’s only Moomin Museum – in the city of Tampere – is a must-see for Moomin fans and art appreciators alike. The museum is home to a collection of original illustrations and other artwork that will take you deep into the Moomin world.

Tampere is approximately 180 kilometres from Helsinki and can be easily reached by train or bus.

The person behind the books

There are also several activities for Moomin fans who want to know more about the characters’ creator, Tove Jansson.

This map guides you to more than 10 Helsinki landmarks that have played a role in Jansson’s life and legacy, including her childhood home, art school, and place of rest.

Travellers who want a Moomin-style adventure should also check out Island Riddles. The themed walking trip is based on one of the Moomin books and takes place in the Pellinge Archipelago, where Jansson spent more than 30 summers.

The Moomin anniversary year brings different exhibitions about Tove Jansson to Helsinki. Tove Jansson: Frescoes and Magician’s Hat exhibition opens at HAM Helsinki Art Museum on 25 April, 2025, whereas Architecture and Design Museo Helsinki presents a new side of Tove Jansson starting in October 2025. The exhibition highlights Tove Jansson's perception of architecture and design, showing how these elements appear in the Moominvalley stories.

We have cooperated with the Moomins already since the 1990’s. During our centenary year 2023, we had a special Moomin livery, in which Moomintroll and Snorkmaiden share a hug on two of our Airbus A350 aircraft.